Blog

Most VC firms still treat marketing like an afterthought. But in 2025, brand = dealflow. From content and events to data drops and LP comms, these are the six marketing plays that top funds are using to win founder mindshare and LP capital.

VC fund size isn’t just a number—it’s strategy in disguise. From sub-$100M micro funds to billion-dollar platforms, each size signals a different return profile, pacing, and GP mindset. Here’s how LPs can pick the fund size that fits their portfolio.

Cohort analysis helps VC firms track portfolio performance by grouping startups by vintage, stage, or thesis. Learn how to extract real insights beyond IRR—from follow-on rates to survival curves—and use them to refine your strategy and LP updates.

Solo capitalists are reshaping VC in 2025. Armed with AI and personal brands, they move faster, own niche markets, and win founders' trust—without the overhead of legacy firms. Here’s how one-person funds are becoming the new power players in venture.

A tactical guide to fund, startup, and platform KPIs—from IRR and TVPI to CAC, churn, and burn multiple—used by top GPs, LPs, and founders to benchmark performance, avoid vanity metrics, and make sharper VC decisions in 2025.

AI agents are transforming how VC and PE firms source deals, run diligence, and monitor portfolios. This post explores the rise of AI analysts in fund workflows—and how platforms like Eilla are turning speed and scale into competitive advantage.

More GPs are taking LP reporting in-house to meet growing LP expectations. Discover why control, speed, and transparency are becoming critical—and how tools like Rundit are powering the shift.

Learn why portfolio construction is a cornerstone of successful venture investing and explore the strategies top funds use to manage risk, maximize returns, and allocate capital with discipline.

Investing in startups is just the beginning—true impact comes from post-investment support. This guide explores how emerging VCs can provide value beyond capital, helping portfolio companies scale, fundraise, and succeed.

Venture debt is a powerful financing tool for startups looking to scale without significant dilution. Learn how it works, when to use it, and how to secure the best terms to fuel your company’s growth.

Discover how to build a pitch deck that wins over venture capitalists. From identifying a clear problem statement to showcasing financials and traction, this guide helps you stand out in a competitive market.

Emerging fund managers are reshaping venture capital with fresh perspectives and specialized strategies. Discover how these newcomers are overcoming challenges, fostering diversity, and uncovering new opportunities in under-explored markets.

Learn how SAFEs and warrants can transform startup funding. This guide breaks down these tools, helping VCs and founders align goals and manage risks effectively.

Explore how KYC/AML compliance streamlines VC fund formation with expert insights from Vestlane on investor screening and legal workflows.

Explore the art and science of startup valuations in our latest article. Discover traditional and emerging methods VCs use to assess potential unicorns and navigate investment complexities.

Rolling funds bring flexibility to venture capital with a subscription-based model, enabling continuous fundraising and swift capital deployment for investors and fund managers.

Explore the inner workings of venture capital firms, from fund structures and investment strategies to the roles of GPs and LPs, and learn what drives their investment decisions.

Corporate Venture Capital (CVC) allows large companies to invest in startups, fueling innovation and growth while gaining strategic insights and potential acquisition opportunities.

Explore the essential role of seed capital in startup success, from funding stages to innovative mechanisms like SAFEs, and discover how early-stage investment drives growth in the entrepreneurial ecosystem.

Diversifying across sectors and stages reduces risk and boosts return potential in angel investing. Syndication platforms and fund administration services streamline the process, while ongoing monitoring and networking ensure a well-balanced portfolio.

Deep tech is gaining traction among venture capitalists due to its potential to solve global challenges with breakthrough technologies. Despite high risks, deep tech investments have soared, driven by innovations in AI, synthetic biology, and quantum computing.

409A valuations are critical for startups to issue stock options, maintain tax compliance, and safeguard against legal issues. Understanding and regularly updating your 409A valuation ensures your company stays on solid financial ground and keeps both employees and investors confident.

Micro VCs are gaining prominence in the startup world, offering a hands-on, quick, and risk-taking approach that traditional VCs often lack. With their growing numbers, these smaller firms are reshaping early-stage startup funding by providing more than just capital.

Tactyc's data-driven workflow helps fund managers optimize follow-on reserves by basing decisions on expected performance, avoiding emotional biases and maximizing returns.

Angel syndicates are revolutionizing venture capital by enabling individual investors to pool resources, share risks, and access high-potential startup investments, democratizing what was once exclusive to institutional investors and elite VC firms.

SPACs have become a popular, expedited alternative to traditional IPOs, enabling companies to go public quickly with set valuations, though they pose challenges like reduced transparency and potential shareholder dilution.

Convertible notes are a popular way for startups to raise early-stage capital. They allow startups to secure funding quickly without setting a valuation, converting into equity at a later stage. This post covers how convertible notes work, their advantages, and potential pitfalls.

Equity dilution happens when startups issue new shares to raise capital or compensate employees, reducing existing shareholders' ownership percentages.

Angel investing plays a pivotal role in the early stages of startup development, offering unparalleled geographic diversity that allows startups to access capital far beyond traditional venture hubs.

Explore how the femtech revolution is empowering women's health through innovative technology, driving advancements in care and accessibility

In this article, we dive into what standardization means in VC from an operational, cost, and platform perspective as well as the role in plays in freeing up time and resources to allow VCs to focus on what they do best.

In this guest article we eplore the key facets of the SFDR regulation for 2024, covering its impact on EU financial entities and ideas on how to handle them.

We'll explore the distinctions between venture and startup studios, focusing on funding sources. Addressing criticisms of startup studios, including challenges such as attracting co-founders and raising capital.

The article highlights the importance of a well-designed website for venture capitalists, emphasizing the impact on communication, team attraction, deal flow, and building trust. We explore contrasting design approaches among top VC funds.

The article discusses VC job trends in 2022, revealing that despite low capital deployment in Q4, job opportunities remained consistent. It highlights challenges in recruiting diverse talent at senior levels and emphasizes the need for more public postings.

Do former startup founders make better venture capitalists? We delve into the advantages and risks associated with founders-turned-investors. Highlighting the value of a founder's perspective in VC and support based on personal experience and networks.

A Fund of Funds (FoF) is an investment structure that pools capital to invest in various funds such as VC funds or hedge funds. We'll explore both the benefits and drawbacks of participating in a FoF as an investor.

We'll provide an overview of EdTech, a sector leveraging technology to enhance teaching and learning, with global investment reaching $11.6 billion in 2020. It explores sub-sectors within EdTech, reasons to invest, and the positive social impact of the industry.

We discuss the role of a Chief of Staff (CoS) in VC funds, defining it as an executive-level position offering strategic and operational support to GPs. It highlights considerations for hiring a CoS, including questions from Harvard Business Review.

We explore VC Fellowships as entry-level programs, emphasizing their role in providing industry knowledge and mentorship. Enabling fellows to make significant contributions and help VC funds attract talent and improve flow.

We explore the growing importance of the VC Platform role, acting as a bridge between investors and portfolio companies through pre and post-investment activities. As well as how to tailor the function to your fund.

We explore Africa's growing tech ecosystem. Insights from investors emphasize the continent's potential, fueled by a young population, opportunities for mentorship, and leveraging the vast African diaspora.

We explore AI's role in venture capital deal sourcing, emphasizing the importance of high-quality deal flow. Discussing the challenges and benefits of using AI tools, including reducing bias and saving resources.

TotemVC, a fund operating system, delves into the integration of AI in fund management, highlighting the increased value of private data and addressing AI hallucination challenges.

Super angels are high-net-worth former entrepreneurs investing substantial sums in early-stage startups. We outline the lifecycle of a super angel investment as well as the pros and cons for startups.

We take a look at ESG factors and their growing importance in VC reporting. Explore the three main pillars of ESG: environmental, social, and governance, and how they are used to assess company value.

Rundit recently launched an LP Report Builder, which automates the creation and sharing of LP Reports. Learn how this tool can level up your funds data management workflow.

The “data-driven” venture fund manager is a term that has gained popularity in recent years. But what does it really mean to be “data-driven” when it comes to portfolio management and planning?

We are taking a deep dive into the FemTech space. Exploring the positive impact of funding on gender equality, consumer spending, and overall well-being. We also touch on the barriers to raising funding.

GenZ has undoubtedly been making waves in the world of startups and venture capital. In this deep dive, we wanted to explore the emerging GenZ VC and how these investors can be a great asset to your VC fund.

As VC funds continue to emerge, startups are looking for more than just capital - they're looking for value add. We explored the significance of VC value add and offered insights on effectively supporting founders.

Cassidy Petit is an analyst at RH Capital investing in the future of women's health. We had the chance to talk to her about common misconceptions and growing trends in the investment space.

VC scouts play a vital role in connecting founders with venture capital funds. In this article, we delve into the different types of scouts, program models, unique scouting methods, and the advantages for both investors and recruited scouts.

The evergreen fund model is a dynamic and flexible investment approach that diverges from traditional funds. We will delve into the unique characteristics and benefits of this model, while also highlighting some of the top VC funds that utilize it.

With the growing interest in Climate Tech, we wanted to examine the top reasons for investing in this industry. We focus on the different areas of climate-related technology and the leading VC funds.

As more VCs become content creators, we wanted to explore some of the benefits and best practices of community building. We also take a look at today's top VC creators and the channels they use to grow an audience.

In recent years a new wave of Solo GPs has emerged. Many of them leverage their personal brand and expertise to raise a fund and support their portfolio companies. We decided to take a deep dive to learn more about this growing trend and what may be encouraging the shift.

Over the past couple of years, more and more of these athletes are leaping into the world of startup investments, leveraging their significant reach & network to give startups but also GP's a significant value add. So we decided to take a deep dive to learn more.

The rise of tech startups and social media has begun to reshape how athletes handle their finances. As a result, a growing number of professional athletes are taking on a new role: venture capitalist. In this article we are looking at the top athletes turned investors.

Recently, an increasing number of professional athletes have leaped into the world of startup investments, leveraging their significant reach to give startups a real value add. Alex Macdonald, the founder of Sequel, to learn more about it.

A value add investor goes beyond providing financial support. Learn about the key qualities of a high value add investor and how they can support a start-up’s growth and success.

VC vs. Angel Investing: Which is right for you? Understand the differences between these two approaches with help from industry veterans in this comprehensive guide.

Maximize the impact of your LP updates as a VC with this comprehensive guide. Learn how to differentiate the quality of your updates to inspire trust and confidence in your LPs.

What is a Chief of Staff in a VC fund and why are more and more GPs hiring one to help scale their firm? In this article we answer everything about the role of the Chief of Staff at VC firms.

Harnessing the power of AI and machine learning, EQT Ventures is a data-driven business. We interviewed Pedram Birounvand, Head of Data Management at EQT, to see how this works in practice.

ChatGPT is an advanced chatbot powered by artificial intelligence that can be leveraged by investors to significantly improve productivity and supplement research capabilities

In this article, we take a deep dive into the metrics (IRR, MOIC, ...) that venture capital and angel investors need to assess their performance.

Summary of top podcasts for VCs and angel investors looking to invest in start-ups, with a focus on investment strategy and tips on approaches to investing.

A special purpose vehicle (SPV) is an entity that helps investors pool capital for a specific purpose. They are used a lot for startup investing.